Join us as we travel through Romania!

Details:

• Date: Monday 15th June 2026
• Meetup time: 17:00 UTC
• Departure time: 18:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Iași, Slots | Public: Kaarfor
• Ending location: Brașov, Renat
• Route length: 980km / 608 miles
• Needed DLC: Road to the Black Sea

Links:

• TruckersMP event link: https://truckersmp.com/events/34045
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/cf6xz1eK8hM31UZ.png
• NoTimeZone link: https://notime.zone/OunT4q1Y3PuOH

Congratulations to ZLyZ on winning May's edition of Picture of the Month!

Second place goes to Smoc1612! Congratulations!

Thanks to these 2 for entering this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Join us as we travel through Poland, Czechia and Germany!

Details:

• Date: Monday 1st June 2026
• Meetup time: 17:00 UTC
• Departure time: 18:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Chemnitz, Slots
• Ending location: Strasbourg, WGCC
• Route length: 1018km / 632 miles
• Needed DLC: Going East, Scandinavia, Vive la France, Italia, Beyond the Baltic Sea, Road to the Black Sea, Iberia, West Balkans, Nordic Horizons and Promods

Links:

• TruckersMP event link: https://truckersmp.com/events/34050
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/kjQu8qzsFLZVasi.png
• NoTimeZone link: https://notime.zone/OtsMLWVNAIx_I

Join us as we travel through Germany!

Details:

• Date: Monday 18th May 2026
• Meetup time: 17:00 UTC
• Departure time: 18:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Magdeburg, Slots
• Ending location: Hanover, Stein Bruch
• Route length: 1079km / 670 miles
• Needed DLC: None

Links:

• TruckersMP event link: https://truckersmp.com/events/34044
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/CNbpvyE5O5Vv7W5.png
• NoTimeZone link: https://notime.zone/OsMWDKM5g91b9

Read this article for a recap of everything that happened between January and March in Prime!

Banner image taken by spacens

Staff Of The Month

Below can be found those who were awarded Staff of The Month in January, February and March!

January - Cal

Cal was nominated by 2 directors this month! His outstanding dedication to our VTC, strong worth ethic, and willingness to go the extra mile made a real impact this month. Recognition was thoroughly deserved!

February - ash.exe

Ash produces engaging content for the Public Relations Team, a lot of which you would have seen if you follow us on our Social Media! His posts show real creativity, effort and consistency. His dedication to the role has not gone unnoticed, hence we believe recognition for his work was deserved. Keep it up!

March - BelgiumTransport

BelgiumTransport exceeds expectations when it comes to the Examination Team. His dedication, hard work, and attention to detail when conducting exams does not go unnoticed, especially by the drivers for which he has conducted exams! Keep up the great work!

Picture of the Month

January

Thalia won January’s competition, themed around Valentine’s!

February

Spacens won February’s competition!

March

Nubuk won March’s competition, themed around Easter!

Department Updates

With an extensive staff team, Prime’s operations run smoothly. We’ll give you further updates from some of our departments below!

Management

2026 has so far been a quieter, more reflective period for Management, with a continued focus on refining how we operate and preparing for future improvements rather than delivering large, visible changes.

Behind the scenes, we’ve carried out some internal testing around a potential dedicated convoy server. While still in the early stages, this is part of a broader effort to explore ways we can improve stability and the overall convoy experience moving forward.

There have also been a few team changes. Rider, who served as our CMO, has stepped down from the team. We appreciate the contributions made during their time with us and wish them all the best going forward.

Internally, we’ve been reviewing how Management is structured, looking at ways to optimise roles, responsibilities, and decision-making to ensure we’re as effective and efficient as possible as we grow.

On the development side, Matt continues to focus his efforts there, maintaining progress and supporting ongoing improvements across the platform.

While there’s nothing major to highlight publicly just yet, this period is very much about fine-tuning, evaluating, and setting ourselves up for stronger delivery in the months ahead.

Want to keep reading?

Head over to our website to continue reading our Newsletter!

• Prime Logistics Public Relations Team

Congratulations to John Davis on winning April's edition of Picture of the Month!

Second place goes to Sao KA! Congratulations!

And third place goes to Yildiz, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Join us as we travel through Poland, Czechia and Germany!

Details:

• Date: Monday 4th May 2026
• Meetup time: 17:00 UTC
• Departure time: 18:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Płock, Slots
• Ending location: Chemnitz, Kaarfor
• Route length: 1004km / 623 miles
• Needed DLC: Going East, Scandinavia, Vive la France, Italia, Beyond the Baltic Sea, Road to the Black Sea, Iberia, West Balkans, Nordic Horizons and Promods

Links:

• TruckersMP event link: https://truckersmp.com/events/33932
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/YjujXYjOjkT1kSP.png
• NoTimeZone link: https://notime.zone/OrU80hEWrSRVA

Join us as we travel through Norway, Sweden and Finland!

Details:

• Date: Monday 20th April 2026
• Meetup time: 17:00 UTC
• Departure time: 18:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Tromsø, Norrfood
• Ending location: Ivalo, Lintukainen Oy
• Route length: 983km / 611 miles
• Needed DLC: Nordic Horizons

Links:

• TruckersMP event link: https://truckersmp.com/events/33881
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/CvAusNMMJ67RMOX.png
• NoTimeZone link: https://notime.zone/Oq2ei8gTmzQ2V

Join us as we travel through Romania, Hungary, Slovakia and Poland!

Details:

• Date: Monday 6th April 2026
• Meetup time: 17:00 UTC
• Departure time: 18:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Oradea, Slot | Public: FLE
• Ending location: Płock, LKW
• Route length: 963km / 598 miles
• Needed DLC: Going East, Scandinavia, Vive la France, Italia, Beyond the Baltic Sea, Road to the Black Sea, Iberia, West Balkans, Nordic Horizons and Promods

Links:

• TruckersMP event link: https://truckersmp.com/events/33879
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/C4o8xeJ5w0Tu68m.png
• NoTimeZone link: https://notime.zone/Op4ENKTsB4uJK

Congratulations to Nubak on winning March's edition of Picture of the Month!

Second place goes to Andrei! Congratulations!

And third place goes to Luti098, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Join us as we travel through North Macedonia, Serbia, Hungary and Romania!

Details:

• Date: Monday 8th March 2026
• Meetup time: 18:00 UTC
• Departure time: 19:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Skopje, Slots | Public: Garage
• Ending location: Oradea, Fallow Cargo
• Route length: 922km / 546 miles
• Needed DLC: Going East, Scandinavia, Vive la France, Italia, Beyond the Baltic Sea, Road to the Black Sea, Iberia, West Balkans, Nordic Horizons and Promods

Links:

• TruckersMP event link: https://truckersmp.com/events/31107
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/vl4zle5FMwr64xm.png
• NoTimeZone link: https://notime.zone/OnCmDHm0bmglS

Congratulations to Spacens on winning February's edition of Picture of the Month!

Second place goes to John Davis! Congratulations!

And third place goes to Nubak, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Read this article for a quick recap of 2025.

Banner image taken by hdlight_cze

2025 In Words

2025 continued our trend of growth, seeing even higher driver numbers and the release of so many projects! Deep dives into all of our departments can be found below, we hope you enjoy reading them!

Management

2025 has been a year focused on strengthening our foundations and setting Prime up for the future. While much of the work has taken place behind the scenes, the focus throughout the year has been on improving how we operate, communicate, and support our community.

Across the year, Management held several planning sessions to review our direction, identify areas for improvement, and agree on key processes moving forward. A major priority has been refining internal communication and collaboration between departments, trialling new approaches and building better ways of working together. We also reviewed our backlog and priorities to ensure our time is being spent where it has the greatest impact.

Operationally, the team worked through a high volume of tickets, introduced improvements to our ticket handling process, and continued the ongoing compliance, maintenance, and day-to-day upkeep that keeps everything running smoothly. We also introduced new roles, including a Convoy Control Assistant, and added a Retired Staff role to recognise those who have contributed to Prime over the years.

There were also a few organisational changes during the year, including a leadership transition within the technical side of the team, alongside continued work to unify requirements and processes across our platforms.

2025 wasn’t all serious, though - from our April Fools fun to celebrating Prime’s 7-year anniversary, it’s been a year that reminded us how strong and supportive our community is.

Overall, this year has been about stability, improvement, and preparation. With stronger processes, clearer direction, and some exciting opportunities already in motion for early 2026, we’re looking forward to building on this progress in the year ahead.

Human Resources

The Human Resources team had another busy year. With the merger of the Recruitment Team and the Human Resources Team at the end of 2024, they took on extra responsibilities. They are the backbone of our VTC, and without them, nothing else would be possible! You can find the annualised statistics for Human Resources below:

Notifications (Leaving Discord, Discord Links, Blacklisted Words): 679

Promotions Issued: 2,362

Job approvals (Manual requests, suspicious jobs, reported jobs): 5,859

Gallery reports: 7

Departure requests: 370

LOA requests: 897

Banned drivers: 366

Number of drivers who notified us of their ban: 184

Reports from outside the VTC: 36

Drivers who left the TruckersMP VTC (Unnotified departures and removals): 1,012

Internal HR tickets: 650

Cases dealt with (Bans, driver behaviour resulting in restrictions): 226

Total tasks for 2025: 12,648

Below can be found the statistics on the recruitment side for 2025.

Event Team

The Event Team had a successful 2025. We hosted 87 convoys, working out to around 1 every 4 days! In total, we attended and hosted a total of 455 events, working out to around 5 events every 4 days.

We had 25 days without a convoy. In 2024, we had 46, in 2023, we had 31, and in 2022, we had 26, so this is the lowest we’ve seen in recent years! This all comes down to the hard work of our Event Team and Convoy Control Team, so a big thank you goes out to them.

We received a record number of invitations this year, up around 34% compared to last year! We accepted around a third of all those received.

Development

2025 has been a significant year for the Development Team, focused on modernising our systems, improving reliability, and laying the groundwork for the future.

One of the major milestones this year was the release of Prime Bot v7, a complete rewrite that brought the bot up to modern standards. This upgrade improved performance, resolved long-standing issues, and made key features like support tickets more responsive, helping day-to-day operations run more smoothly across the community.

Throughout the year, we also delivered a range of updates to the Drivers Hub, including new profile customisation features, quality-of-life improvements, caching fixes, and several enhancements to support internal teams. We worked closely with departments such as HR and Media to deliver tools they had been waiting for, including automation for activity warnings and improvements to internal systems - all aimed at reducing manual workload and improving efficiency.

As the year progressed, a clear priority emerged. While early 2025 included a mix of feature work and operational improvements, the core development focus gradually shifted toward Drivers Hub v2 as we recognised the importance of investing in the platform’s long-term future. Since then, the majority of development effort has been dedicated to this project, with the core infrastructure now successfully migrated and existing systems being moved across. Although much of this work isn’t immediately visible, it represents a major step toward a faster, more reliable, and easier-to-maintain platform.

Alongside this, early work began on the next version of TrackSim, with a focus on improving data reliability ahead of a planned 2026 release. Development capacity was slightly reduced toward the end of the year due to leave and the Christmas period, but steady progress has continued behind the scenes.

And of course, alongside the serious work, there was still room for some fun - including April Fools features and a few light-hearted surprises across the hub.

Overall, 2025 has been a year of strengthening the core. With the team now fully focused on v2 and the foundations firmly in place, we’re excited to carry this momentum into 2026 and share the results of the work that’s been happening behind the scenes.

Public Relations Team

2025 was a mixed bag for the Public Relations Team. We’ve seen continued decline since the multiplayer community peaked over the COVID period in post interaction and follower gain. However, on the positive side, we are still growing on our platforms, and receiving a substantial amount of post interaction, which all comes down to the continued efforts of the Public Relations Team. We continue to receive the most interaction out of any VTC in the community, alongside the highest presence!

We put out a total of 461 posts this year, working out to a post every ~2.4 days. We received 47 applications to our Verified Streamer Programme, of which 17 were accepted. We continue to receive a mix of YouTube and Twitch streamers joining the programme. If you want to join, check out the #request-streamer channel on our Discord Server !

Looking towards 2026, we will look back into our Twitch channel and figure out the feasibility of rolling out a “Stream Team” following on from the trials we held back in August.

We hope you look forward to hearing about all the exciting things happening in the VTC throughout 2026!

Examination Team

2025 saw the reintroduction of the Examination Team to our Newsletters! We hope you’ve enjoyed finding out how the team has performed throughout this year, and finding out about all their projects.

We saw the release of 3 new routes this year:

• Ruse, Bulgaria to Pirdop, Bulgaria
• Leon, Spain to A Coruna, Spain
• Cagliari, Italy to Olbia, Italy

862 exams were completed this year, alongside 180 missed exams. 632 were passed, resulting in a 73.3% pass rate!

We hope you’ve enjoyed taking on these new routes, and look forward to further updates to our exams in 2026!

Media Team

On the Photography side, we attended 26 convoys, and took 277 photos! Alongside this, 5 videos were created summarising some of our events. You can find all the fantastic photos taken by the team in the #prime-media channel on our Discord Server !

On the Assets side, the team released 5 seasonal skins, with at least 1 project each quarter, and Q2 2025 being the most successful quarter with all planned projects getting published. Unfortunately, we had staff shortages throughout the year, leaving us with several unfinished projects.

Looking to 2026, we will stabilise the Assets side of Media, and look to catch up on some projects which have been left behind. We look forward to sharing what we have planned throughout 2026!

Conclusion

Thank you for reading our 2025 At A Glance Newsletter, we hope you enjoyed reading the summary from our departments throughout the year.

-Prime Logistics Public Relations Team

Read this article for a recap of everything that happened between October and December in Prime!

Banner image taken by R1ght.

Staff Of The Month

Below can be found those who were awarded Staff of The Month in October and November! As we had our Staff Break in December, we did not nominate anyone for this month.

October - Xico26

Xico rejoined Human Resources in August 2025. Ever since rejoining, he has been nothing but a hard worker. His Directors have recognised him for his dedication to our VTC. Thank you for your hard work!

November - RagtagBoss

Ragtag has been part of the Team since 2021, primarily in Human Resources. In 2025, he stepped into the role of Director of Human Resources. From the moment he took on this position, he has consistently shown strong commitment to improving the team, always looking for ways to strengthen our processes and support our members. Thank you for your long lasting dedication to our VTC!

Picture of the Month

October

Congratulations to Nobby on winning with this photo of a Prime truck in autumnal leaves!

November

Congratulations to Køniu on winning with this photo of a Prime truck in the snow!

December

Congratulations to R1ght on winning with this photo of 2 Prime trucks!

Department Updates

With an extensive staff team, Prime’s operations run smoothly. We’ll give you further updates from some of our departments below!

Management

Q4 has been a positive and productive quarter for the team, with a good mix of reflection, planning, and the usual behind-the-scenes work that keeps everything running day to day.

The highlight of the quarter was celebrating 7 years of Prime. Reaching this milestone wouldn’t have been possible without the continued support, time, and enthusiasm from our community, so a big thank you to everyone who’s been part of the journey so far!

Management also came together for a planning session to look ahead to the next year. We spent time discussing our direction, priorities, and the processes we want to strengthen going forward, making sure we’re set up to keep improving and supporting the community as we grow.

We’ve also been reviewing our backlog to make sure we’re focusing our efforts in the right places and putting time into the areas that will have the biggest impact.

Work started on a new Driver FAQ section, aimed at making information easier to find and helping answer common questions. This was paused over the Christmas period while things quietened down, but it’s still in progress and something we’re looking forward to bringing to you soon.

Behind the scenes, we’ve also been working on some exciting partnership opportunities, which we hope to share more about in Q1 2026.

As always, a lot of time this quarter went into the usual compliance, maintenance, and general upkeep to keep everything running smoothly and reliably.

To help everyone enjoy the festive season, we also disabled the December quota, giving staff the chance to take a proper break and spend time away over Christmas.

That’s all from Management for Q4 - thank you, as always, for being part of the community. We’re excited for what’s ahead and look forward to sharing more with you in the new year!

Want to keep reading?

Head over to our website to continue reading our Newsletter!

• Prime Logistics Public Relations Team

Join us as we travel through France!

Details:

• Date: Monday 23rd February 2026
• Meetup time: 18:00 UTC
• Departure time: 19:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Nantes, Slots | Public: Wilnet Transport
• Ending location: Strasbourg, Stein Bruch
• Route length: 990km / 615 miles
• Needed DLC: Vive la France

Links:

• TruckersMP event link: https://truckersmp.com/events/31106
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/xFC8NzzxQV4Ro5R.png
• NoTimeZone link: https://notime.zone/Om745wRqVOd5v

Join us as we travel through Iberia!

Details:

• Date: Monday 9th February 2026
• Meetup time: 18:00 UTC
• Departure time: 19:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: A Coruña, Lavish Foods
• Ending location: Badajoz, Casa Olivera
• Route length: 1071km / 665 miles
• Needed DLC: Iberia

Links:

• TruckersMP event link: https://truckersmp.com/events/31105
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/APktfN1z5LpA3lm.png
• NoTimeZone link: https://notime.zone/OkxkyCwNhUs4b

Congratulations to Thalia on winning January's edition of Picture of the Month!

Second place goes to Nubak! Congratulations!

And third place goes to Nokia Sao KA, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Congratulations to R1ght on winning December's edition of Picture of the Month!

Second place goes to Nobby! Congratulations!

And third place goes to Thalia, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Holiday Operations Notice

Everyone deserves a break for the holidays! In recognition of the importance of this, our staff operations are significantly reduced until January 4th 2026. Please be aware that our day-to-day operations, such as ticket handling or application processing, will be delayed. No exams will be able to be scheduled until after this date.

We appreciate your patience and look forward to getting back on track in 2026.

Until then, happy holidays!

Prime Logistics Public Relations Team

Join us as we travel through Norway!

Details:

• Date: Monday 15th December 2025
• Meetup time: 18:00 UTC
• Departure time: 19:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Ålesund, Slots | Public: Container Port
• Ending location: Bodø, Borealis
• Route length: 1100km / 683 miles
• Needed DLC: Nordic Horizons

Links:

• TruckersMP event link: https://truckersmp.com/events/30207
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/x0D3BoREyer4qN6.png
• NoTimeZone link: https://notime.zone/OfxsZwr3u6P2z

Congratulations to Køniu on winning November's edition of Picture of the Month!

Second place goes to Exostate! Congratulations!

And third place goes to John Davis, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!

Join us as we travel through Spain and Portugal!

Details:

• Date: Monday 1st December 2025
• Meetup time: 18:00 UTC
• Departure time: 19:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Albacete, Slots | Public: Volvo Truck Dealer
• Ending location: Lisboa / Lisbon, TS Atlas
• Route length: 1173km / 729 miles
• Needed DLC: Iberia

Links:

• TruckersMP event link: https://truckersmp.com/events/30206
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/sgKepUCokELsMBG.png
• NoTimeZone link: https://notime.zone/OevrvyW_EBaDz

Read this article for a recap of everything that happened between July and September in Prime!

Banner image taken by Køniu

Staff Of The Month

Below can be found those who were awarded Staff of The Month in July, August and September!

July - Take Off To Land

TakeOffToLand has been part of the Staff Team for over a year, and have shown off incredible work within the Event Team. They have kept up with the high demand of invites, slot bookings, and preparations for our convoys. Recently, they were promoted to Director of Events, a testament to their hard work in the team. Your work does not go unnoticed!

August - XBGxmer

XBGxmer has been part of PR for 3 years, and has been a great, consistent member of the team. They always ensure their posts are made to the best quality and help out when needed. Thank you for your hard work XBGxmer, it hasn’t gone unnoticed, and I appreciate all your work over the past few years!

September - Ariana

Ariana has always been passionate with their work. They’re always first to give feedback on any work being completed, and suggest ideas or improvements to the team! They are the reason we have profiles and banners available to our drivers. Thank you for your continued support!

Picture of the Month

July

Tam Jai won July’s competition!

August

R1ght won August’s competition!

September

Scary won September’s competition!

Department Updates

With an extensive staff team, Prime’s operations run smoothly. We’ll give you further updates from some of our departments below!

Management

Q3 has been another steady period for us, with Matt focusing primarily on development and ensuring everything continues to run smoothly. While it’s been a quieter quarter overall, much of the focus has been on refining internal processes and strengthening communication across departments.

We’ve taken time to sharpen up several internal policies to help everything run more efficiently, creating a smoother experience for both staff and community alike. One of the main developments this quarter was working with our Director of Events to establish a new Convoy Control Assistant (CCA) role - successfully recruiting and onboarding someone into that position.

We also introduced a new ticket process, aimed at reducing long-standing tickets and improving overall response times.

Lastly, we’ve been supporting Andreas with preparations for Prime’s 7-year anniversary, helping ensure all the moving parts come together as planned.

That’s all from Management for Q3, we’ll see you again in Q4!

Want to keep reading?

Head over to our website to continue reading our Newsletter!

• Prime Logistics Public Relations Team

Join us as we travel through Greece!

Details:

• Date: Monday 17th November 2025
• Meetup time: 18:00 UTC
• Departure time: 19:00 UTC (View in your timezone)
• Game: Euro Truck Simulator 2
• Starting location: Athens, Slots | Public: Rock Eater Quarry
• Ending location: Larissa, Subse
• Route length: 885km / 550 miles
• Needed DLC: Going East, Scandinavia, Vive la France, Italia, Beyond the Baltic Sea, Road to the Black Sea, Iberia, West Balkans, Promods and Promods The Great Steppe

Links:

• TruckersMP event link: https://truckersmp.com/events/30205
• Route map picture link: https://cdn.omnibyte.tech/prime-vtc/assets/panel/events/QP7wO4uf5rKqj8R.png
• NoTimeZone link: https://notime.zone/OdicmSr7quymU

Congratulations to Nobby on winning October's edition of Picture of the Month!

Second place goes to Aligatoor! Congratulations!

And third place goes to koniuuk, congratulations!

Congrats to our top 3 this month!

Are you interested in competing in our monthly Picture of the Month competitions? Apply today at https://primevtc.com/apply!